Mission：

For the user: the intentions of services to customers, so that human life colorful.
Staff: to create space for development to enhance the value of staff, improve the quality of life.
For the community: to promote the healthy development and serve the community the progress of civilization.

Business philosophy：

Integrity! Realistic! Innovation! Efficient! responsibility!  

Moral principle：

Rather lose money, never lose credibility;   Clear vain man, honest work;
Work better, others in good faith and pragmatic;   Business regardless of size, should be treated equally;

Corporate style:
Serious, responsible, strict, active and efficient
Serious: excellence, inquisitive
It is responsible for: the courage to take responsibility for in the end
Strict: strict management, grueling. Self-discipline, strict law person, strictly in work processes, strict reward and punishment.
Active: Active accept the task, take the initiative to assume responsibility, take the initiative to identify problems, take the initiative to improve and perfect.
Efficient: clear work plans, rapid response. Done something today,  leave space for tomorrow.